Nowadays, sports organizations are partnering with online gambling sites more often. The days of sports organizations refusing to work with sportsbooks because of social pressure or moral objections are long gone. Sports betting and online gaming are experiencing significant growth in popularity across the nation.
Sports franchises and sports betting businesses are creating profitable partnerships as online sports gambling becomes legal and regulated in numerous US states. Both parties are therefore able to broaden their horizons and penetrate new markets, raising their brand recognition, fan base, and conversion rates. This is unquestionably one of the factors that have contributed to the enormous popularity of online betting among sports enthusiasts.
We are going to look at some of the most notable partnerships that national sports leagues and teams maintain.
NFL’s Sportsbook Partnerships
The NFL, which is the biggest league in American sports, maintains many connections with bookmakers. The National Football League named DraftKings, Caesars, and FanDuel as its official sports betting partners.
Additionally, it allowed BetMGM, PointsBet, WynnBet, and Fox Bet to advertise their companies while the games were being played. Furthermore, a three-year deal worth around $30 million per year between the NFL and Caesars Entertainment was signed in 2019. The betting behemoth became the league’s official casino partner as a result.
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Many prominent NFL teams have established partnerships with sportsbooks. The first such deal was signed in 2008 when the Seattle Seahawks signed with Snoqualmie Casino. New York Jets are partnered with BetMGM, Detroit Lions are partnered with BetMGM, and Denver Broncos are partnered with FanDuel, BetMGM, and BetFair.
NHL’s Sportsbook Partnerships
Just a few months after MGM revealed its relationship with the NBA, the National Hockey League entered into its first agreement with the gaming market in 2018. Following that deal, the league teamed up with other titans of the market, including FanDuel, William Hill, and PointsBet. Notably, the relationship will continue for a number of years, and MGM will serve as the market’s official betting partner on a non-exclusive basis.
It’s crucial to note that none of the NHL’s deals with these businesses are exclusive; rather, the league plans to collaborate with a number of other organizations. Most individual teams have collaborated with betting platforms, in addition to the league body’s numerous affiliations with them.
Vegas Golden Knife are partnered with PointsBet, Pittsburgh Penguins are partnered with BetRivers, and Nashville Predators are partnered with DraftKings.
NBA’s Sportsbook Partnerships
In 2018, the NBA signed its first deal with MGM Resorts International. It’s important to note that the estimated cost of this agreement is $25 million.
The National Basketball Association then entered into several partnerships with bookmakers like DraftKings, William Hill, and others.
Denver Nuggets are partnered with PointsBet, Washington Wizards are partnered with William Hill, and Detroit Pistons are partnered with DraftKings, FanDuel, BetRivers, and PointsBet.
MLB’s Sportsbook Partnerships
MGM and Major League Baseball entered into a non-exclusive partnership in 2018. As a result, MGM became the league’s official partner for betting. MLB teamed with popular gaming sites FanDuel and DraftKings in 2019.
DraftKings became MLB’s authorized partner for gambling, while FanDuel became the league’s official gambling partner.
The MLB also entered into agreements with other sports betting websites, including Betcris, Bet365, theScore, and others.
Boston Red Sox are partnered with MGM Springfield, Chicago Cubs are partnered with DraftKings, and Detroit Tigers are partnered with PointsBet.