Sustainable body and home-care brand Zero Co has launched an initiative to support struggling grassroots and community organisations with a new fundraising model that helps raise much needed funds and stops single-use plastic from ending up in landfill.
It’s called the $10 Million Give-A-Thon and it’s super simple. Every time a member of a registered sports club, school or charity buys a box of Zero Co’s planet friendly do-goodies, they’ll give the organisation $40*.
Zero Co aims to give back $10 million to clubs, schools & charities and stop 10 million single-use plastic bottles from ending up in landfill. No more flogging choccies to fundraise, now you can support your community and stop single-use plastic in its tracks.
Zero Co founder Mike Smith said the idea was sparked by reading about the financial impact COVID-19 has had on community organisations around the country. A recent report** revealed that 83% of sports clubs have lost significant revenue (averaging at $18.5K) because of the pandemic and one in 10 (13%) were on the brink of financial collapse.
“We know that local organisations, who give so much back to our community, have had a rough couple of years. To help them (and the planet), we’ve developed a new model that redefines fundraising and gives back $10 Million to struggling organisations.”
“We’re going to divert some of our marketing budget away from advertising platforms like Facebook and instead use it to fund this initiative. We’ve made it really easy to sign up and share with members so that organisations can start raising funds with a few clicks. The more clubs that sign up, the more single-use plastic gets stopped. It’s a win win.”
The initiative is backed by Aussie tennis legend Pat Rafter “Schools, charities & sports clubs have a huge foundational role to play in our kids’ development and provide much needed support for our most vulnerable, so it’s vital that we help them to thrive.
I’m really excited about the $10 Million Give-A-Thon because it makes it super easy to support your local community and make more sustainable choices at home. We’ve made the switch to single-use plastic free products from Zero Co at our house and we’ll never look back” says Rafter.
Find out more about how you can get involved by either registering your organisation or supporting your community here.
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*new customers only. Minimum spend $99+. Clubs must register prior to its members becoming customers so that funds can be correctly allocated.
**Australian Sports Foundation: The Impact of COVID-19 on Community Sport
